Last edited by Masida
Tuesday, May 5, 2020 | History

2 edition of Brand accounting found in the catalog.

Brand accounting

Violet Bowman

Brand accounting

an analysis of selected issues

by Violet Bowman

  • 340 Want to read
  • 5 Currently reading

Published by University of Teesside, Teesside Business School in Middlesbrough .
Written in English


Edition Notes

Statementby Violet Bowman.
ContributionsUniversity of Teesside. Teesside Business School.
ID Numbers
Open LibraryOL19038825M

The book value of equity represents the amount of a business which is available for the distribution to the stockholders. The total book value of equity needs to be allocated to preferred stockholders before common stockholders. attachment to a brand;. a description of the associations and beliefs the consumer has about the brand. The first of these is often called brand valuation or brand value, and is the meaning generally adopted by financial accountants. The concept of measuring the consumers’ level of attachment to a brand can be called brand strength.

A cloud-based tax and accounting software suite that offers real-time collaboration. Comprehensive research, news, insight, productivity tools, and more. Explore all brands. Find the right solution for your unique needs. Try our solution finder tool for a tailored set of products and services. Find my solution. For corporations. About the Book Author. Bill Chiaravalle served as Creative Director with world-renowned brand strategy and design firm Landor Associates before founding Brand Navigation, which has been honored with numerous branding, design, and industry a Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small .

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